Tag: news

Change, Debated Topics, Journalism, Social Media

Spotting fake news: Always look with a critical eye

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As FactCheck.org explains, fake news has become more pervasive than ever before. What was once limited to an occasionally annoying chain email now has the potential to be shared across social media and other platforms under the guise of seemingly legitimate reporting.

In an effort to help readers decipher between what is fact and fiction, Snopes published a list of well-known “fake news” purveyors, including names like News Examiner and Empire News. FactCheck.org also cautions about the names of these websites. The article stated that the creators of these sites will mirror their domains after trusted news organizations. An example of this is how closely abcnews.com.co, a URL meant to mimic ABC News, resembles the actual URL for the outlet (abcnews.go.com).

person reading the daily fake news newspaper sitting on gray couch
Photo by rawpixel.com on Pexels.com

However, there are other clues readers can look for when reviewing the legitimacy of an article. Look to see  authored the piece. If you cannot find a link to any other work he/she has done, the name may be fake. I’ve linked to my work both as an example and a bit of shameless self promotion.

Another aspect to look out for is the date of the piece. Occasionally, these fake news outlets will take an old story and re-brand it to be connected with current-day events. This can be solved by Googling the news item to see if it has been debunked/proven or what other outlets are saying about it.

However, none of this changes the fact that potentially false information is often finding its way into our social media feeds. According to an NPR podcast with guest Craig Silverman, an editor at Buzzfeed, Facebook’s algorithm for content is, whatever is receiving the most engagement will be promoted to others.

Silverman goes on to explain that teenagers and 20-somethings in Veles, Macedonia took advantage of this fact. They saw, for example, that pro-Trump and anti-Clinton material was popular on the platform during the 2016 Election. They would post content reflecting those biases into Trump support groups. In addition, many of these posts were multimedia: video, pictures, memes and text-based articles as well.

Silverman said that the multimedia aspect of these messages was one of the driving forces behind their popularity. People could see a meme, for example, and quickly identify that it was inline with their beliefs. From there, the “share button” feeds the algorithm for popularity.

The clicks a piece of content receives, that directs the audience back to a website, and Google’s role in all of this is possibly the biggest factor in the whole puzzle. If the website has ads placed on it by Google (AdSense), then traffic to that website can be a major revenue generator. Just ask the man who built a fake news domain once worth more than $100,000.

Though Facebook has said it is improving its flagging system and algorithm to recognize misinformation, there is a high possibility that information which merely expresses an opposing opinion will be suppressed. Therefore, the responsibility rests with the audience to research and inform itself. That may be easier said than done but it is necessary to becoming an informed news consumer.

 

 

Change, Journalism, PR

A new way to think about news releases

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According to PR News, the format and delivery of news releases is changing. What was once thought of as a useful tool to  disseminate important updates or a public statement is now much more. The article explains that news releases should be put out often, essentially following any company update and they should be interactive. This includes a multimedia approach with links to related content, audio, video or images.

The new way of looking at news releases coincides with the popularity of the Internet. More and more people consume of the news through this medium. In fact, as of August 2017, the Pew Research Center reported that 43 percent of American adults often get their news online.

news release post photo
Photo via Unsplash/andrewtneel

The multimedia aspect shows the way in which web content broadens the possibilities of news coverage. Take, for example, a New York Times video on the New York transit system. Here, one can see an organization that is perhaps best known for its print content, producing a video that contains text, references to other material, audio and fast-paced editing. If viewers wanted, they could click off and do independent research based on the people and facts referenced. Also, the pacing and some of the stylistic choices would make it appear as though the Times is targeting the younger audience finding its news on the web.

Since the nature of the Internet is such that it is updated constantly with new content, public relations professionals need to keep the flow of new information about a product or brand going at a consistent rate. Otherwise, there is a danger there that the brand has become “old news” and not worth the audience’s attention.

A final important way to engage the audience is by allowing them to engage with the content. Other than links to follow, many readers would likely enjoy being a part of the conversation.  The article, video or press release functions as a diving board. Now, let them jump in and give their opinions. This can be accomplished in a variety of ways, either by adding a comments section to the piece or website or providing contact information to whom readers can voice their questions, concerns and thoughts.

News releases are no longer disseminated to the public solely at the discretion of an editor publisher. The web allows for direct access to these important updates. As I have said in many of my past posts, the audience is fast becoming the journalist. That also means an added layer of responsibility to decide what is news.

Journalism, PR, Social Media, Upcoming events

Reuters corespondent coming to campus today

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Barbara Goldberg, a corespondent for Reuters, will be speaking at 6:30 p.m. in Nursing Room 105. All journalism and public relations students are encouraged to attend. However, this talk is open to all. She will be speaking about how social media plays a role in modern-day reporting.

Reuters is an international news wire service, similar to the Associated Press. The media outlet was founded in 1850 and since then, has garnered award-winning coverage. In 2017 alone, two of its pieces were finalists for a Pulitzer Prize.

Goldberg pic

According to Victor Jeffrey Serote, the organization’s coverage is widespread. Reuters boasts a staff of approximately 2,400 reporters in nearly 150 countries.  The website also claims that Reuters is “the worlds largest international multimedia news provider reaching more than one billion people every day.”

Serote also wrote that, because Reuters corespondents are stationed all over the world, deadlines do not exist at the organization. There is an understanding that stories and other components such as video and photography are due as soon as possible. Serote suggested that this understanding among reporters creates a 24-hour schedule where news is constantly flowing into the organization and being put out.

Reuters’ coverage seems to show a fair deal of variety. It covers everything from economics and politics to entertainment.  For example, as of today,  the homepage of the Reuters website features stories such as “Turkey demands to know who ordered ‘savage’ Khashoggi killing” to “Caterpillar’s shares tumble on disappointing profit outlook.”

According to Barbara Goldberg’s Twitter account, she covers news in the Northeast region. She seems to frequently feature the work of other journalists on her page, from Reuters to The New York Times. 

 

 

 

Change, Debated Topics

The process of live tweeting #QuestionsOnKavanaugh

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Before Judge Brett Kavanaugh’s confirmation to the U.S. Supreme Court, I worked with my classmate, Samantha Todd, to get students’ thoughts on the hearings, sexual misconduct allegations and FBI investigations that surrounded this moment in history.

While live tweeting, we used the hashtag #QuestionsOnKavanaugh. We believe that the hashtag has two benefits. One, it is short and has sound repetition with the first and last word, making it easier to remember. Two, it quite literally describes the event, as we were asking students our “Questions on Kavanaugh.”
Statue

We gathered opinions on the basis of three questions. First, we connected Kavanaugh’s political history to the controversy surrounding further FBI investigation into his life.

The question read: “The FBI is looking into the sexual misconduct allegations against Judge Brett Kavanaugh. The White House has authorized the FBI to interview anyone the FBI thinks is necessary. Kavanaugh served in the George W. Bush White House. Over the course of his career in the federal government, Kavanaugh has undergone six background checks. The FBI has previously done a background check on him as part of the White House’s review process of vetting him for the Supreme Court. Do you think it’s necessary for the FBI to investigate Kavanaugh again? Why or why not?”

We asked this question, in large part, to add context to the debate. I’m unashamed, even as a journalism major, to admit that I knew little about Kavanaugh’s past before the U.S. Senate hearings. We did not want to assume that students knew everything there was to know about the judge before going into this discussion. Whether or not Kavanaugh should undergo another FBI investigation was a major question leading up to his confirmation. Therefore, we wanted to know what students thought about it.

The four students interviewed all agreed that the FBI should proceed with another check into  Kavanaugh’s past. Students said, if the FBI did not investigate, they would be less trusting of Kavanaugh.

“I think it would be very reassuring for the country if another investigation was launched,” said Liam, a sophomore public relations major.

We followed that question by asking, “Do you think Kavanaugh should be nominated to the Supreme Court. Why or why not?”

We asked this question because, after providing context, we wanted to give students an opportunity to take part in the dialogue or the central question. Three out of four of the students seemed to agree that, in that question, there were many aspects to consider. Ultimately, they said, the findings of the Senate and FBI would determine their answer.

Veronica, a senior creative writing major, expressed her mixed feelings on the topic. “How do I have faith in a justice system if I don’t trust one of the highest powers,” she said. “But, at the same time, if he’s innocent, then I feel bad.”

Thomas, a junior history major, said Kavanaugh should not be confirmed because, in the wake of these allegations, Kavanaugh’s credibility is damaged in the eyes of many Americans. He explained that Kavanaugh’s confirmation would, in turn, change the way people view the Supreme Court for the worse.

Lastly, we asked students if they believed the Senate would proceed with Kavanaugh’s confirmation. We ask this because we wanted students to look ahead to the future, take all the components we talked about and reach a final conclusion.

Again, three of the four interviewees said the Senate was likely to push Kavanaugh through, as he had both Trump and Republican Party backing.

Even though Kavanaugh is now officially a justice of the Supreme Court, his confirmation is meeting continual backlash. I regularly see pictures of protesters’ signs on social media as they display their discontent around D.C.

Our interviews provided a sample of beliefs on the issue in an attempt to make sense of this contentious time.

Blogging, Journalism, PR, Social Media

Twitter: A useful tool or the downfall of journalism and PR?

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Okay, admittedly, the title of this week’s post is a bit dramatic and also implies that there is a clear answer. Ultimately, I land somewhere in the middle.

Twitter has its uses, both for journalism and PR. As Forbes suggests, PR professionals can use the platform for announcements, news releases and contest launches among other tactics. In a 2012 post, the late Steve Buttry laid out 10 reasons why journalists should be on Twitter, all of which seem valid. I particularly identified with his top reason, finding breaking news. As Campus Life Editor for Seton Hall University’s The Setonian, I routinely look for stories on social media. 

However, to put it bluntly, there is a risk of getting caught up in the platform and becoming lazy. Based on experience, I can more easily relate to how this affects journalism as opposed to PR. Most journalists cite Twitter as a key place to look for sources. Many articles even have embedded tweets in them as a means of gauging public response to news.  However, according to the Canadian Broadcasting Corporation (CBC) many accounts on Twitter are in fact bots and not real people.

Twitter pic
Photo via Unsplash/Marten Bjork

There is a way to check on this. For example, running account name through Botometer can help determine if the account is real or not.  Since bots are usually designed to participate and share in the spread of propagandized information, a journalist who does not verify his or her source could unwittingly be aiding in this goal.

However, if a journalist or PR professional is careful about their source aggregation, Twitter can doubtlessly be a useful tool. Individuals in both professions can find a litany of ways to gain followers and spread their messages and stories. One way to gain followers on Twitter is to add your name to a directory, as per the Forbes article. If  people want information on a certain topic, you can be listed as a go-to source. If the content is engaging enough, you will likely have yourself a new follower. Forbes also mentions the benefit of adding a twitter widget to your blog, like the one on mine. If you regularly keep your Twitter account updated with regard to upcoming posts and news, visitors to the blog will see that and may follow you to keep updated.

Even though, at the outset of this post, I said I landed somewhere in the middle on Twitter being a must or not for journalism and PR, I will conclude by saying that there are far too many benefits to the platform to ignore it completely. Another way to look at the fields I just mentioned is to point out that they both involve communication. Social media, whether it be Twitter; Facebook; Instagram or whatever platform to be introduced in the years to come, has become the way billions across the globe communicate and connect. To ignore this change is to be in the dark when it comes to the media industry.

On that note, for the latest on what is happening with Julie’s Corner be sure to follow me on Twitter at @SHUSocialJulie.  If you’re interested to learn more about what’s happening at Seton Hall, check out the blog I run with a classmate, Campus Rundown! We can be reached at @CampusRundown.